“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”, asked Cook, who recently revealed he travels with just an iPad Pro and iPhone.
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argues.
Apple hopes the iPad Pro with its enhanced sound system will be popular with music and movie consumers and with creatives. “If you sketch then it’s unbelievable..you don’t want to use a pad anymore," Cook says.
The Apple CEO also addressed the Apple Watch saying that it would not become a medical device that required FDA approval; however, he hinted that Apple could release something else that would.
“We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it -- maybe an app, maybe something else.”
Cook said sales of the new Apple TV have been going very well. “We got out of the shoot extremely strong; very strong in the first few days.” He also left the door open for an Apple TV streaming service. “We will see. The key question for us is: can we do something better, that acts as a catalyst? If we conclude that we can, then we would. But I wouldn’t do something just to do something.”
Finally, Cook addressed the Investigatory Powers Bill in Britain that would force companies to provide unencrypted communications to the police or spy agencies if served with a warrant.
"To protect people who use any products, you have to encrypt. You can just look around and see all the data breaches that are going on. These things are becoming more frequent. They can not only result in privacy breaches but also security issues. We believe very strongly in end to end encryption and no back doors," Cook warns. “We don’t think people want us to read their messages. We don’t feel we have the right to read their emails.”
“Any backdoor is a backdoor for everyone. Everybody wants to crack down on terrorists. Everybody wants to be secure. The question is how. Opening a backdoor can have very dire consequences.”
More details in the full interview linked below...