Tim Cook: 'Why Would You Buy a PC Anymore?'

Tim Cook: 'Why Would You Buy a PC Anymore?'

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Apple CEO Tim Cook recently spoke with The Telegraph about the new iPad Pro, Apple TV, Apple Watch, and Britain's Investigatory Powers Bill.

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”, asked Cook, who recently revealed he travels with just an iPad Pro and iPhone.

“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argues.

Apple hopes the iPad Pro with its enhanced sound system will be popular with music and movie consumers and with creatives. “If you sketch then it’s unbelievable..you don’t want to use a pad anymore," Cook says.

The Apple CEO also addressed the Apple Watch saying that it would not become a medical device that required FDA approval; however, he hinted that Apple could release something else that would.

“We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it -- maybe an app, maybe something else.”

Cook said sales of the new Apple TV have been going very well. “We got out of the shoot extremely strong; very strong in the first few days.” He also left the door open for an Apple TV streaming service. “We will see. The key question for us is: can we do something better, that acts as a catalyst? If we conclude that we can, then we would. But I wouldn’t do something just to do something.”

Finally, Cook addressed the Investigatory Powers Bill in Britain that would force companies to provide unencrypted communications to the police or spy agencies if served with a warrant.

"To protect people who use any products, you have to encrypt. You can just look around and see all the data breaches that are going on. These things are becoming more frequent. They can not only result in privacy breaches but also security issues. We believe very strongly in end to end encryption and no back doors," Cook warns. “We don’t think people want us to read their messages. We don’t feel we have the right to read their emails.”

“Any backdoor is a backdoor for everyone. Everybody wants to crack down on terrorists. Everybody wants to be secure. The question is how. Opening a backdoor can have very dire consequences.”

More details in the full interview linked below...

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Tim Cook: 'Why Would You Buy a PC Anymore?'
loltard - November 18, 2015 at 5:33am
Hey timmy I do my everyday coding, encoding, programming, bug testing, office documenting, presentation, networking, printing, gaming, etc. on a pc so can an ipad pro do all those? heck it isnt even capable of using external devices eg. flash drives, dvd-drives, etc. So yeah keep dreaming.
OSXKing - November 13, 2015 at 5:35pm
If Notebooks were not able to replace Desktops, why should the iPad Pro be? Even if the iPad Pro could replace my MacBook Pro, i'd never sell my Retina iMac for it.
Jamison_IO - November 12, 2015 at 12:52am
And yet, they still make MacBooks. I guess you have to give people what they want. I doubt he would miss that 4% marketshare anyway.
Xarc - November 11, 2015 at 3:53pm
MONOPOLY and over priced products!!!
Zanka - November 11, 2015 at 10:42pm
How? There are many others offering the same products. Secondly, can't afford, don't buy genius.
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