iPhone 6s Launch Study Finds That More Buyers Are Choosing the Larger Plus Model

iPhone 6s Launch Study Finds That More Buyers Are Choosing the Larger Plus Model

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Consumer Intelligence Research Partners has released its analysis of the iPhone 6s launch which found that more buyers are choosing the larger Plus model and that a greater percentage of Android owners are switching over to iPhone.

CIRP finds that 71% of iPhone buyers after the launch purchased the new iPhone 6s or 6s Plus (Chart 1). This is similar to the share of the new iPhone 5S in September 2013, when 64% of buyers bought the then-new flagship iPhone, and less than the 91% of buyers who bought a then-new iPhone 6 or 6 Plus in September 2014. The iPhone 6s Plus accounted for 37% of the sales of the new phone models, compared to 25% for the iPhone 6 Plus in September 2015.

iPhone 6s Launch Study Finds That More Buyers Are Choosing the Larger Plus Model

“The iPhone 6s and 6s Plus launch went reasonably well,” said Josh Lowitz, CIRP Partner and Co-Founder. “The share of new phones exceeded the 5S launch, but didn’t quite approach that of the 6/6 Plus launch, when Apple finally introduced the larger screen models. Importantly, in the most recent launch, the percent of new model buyers opting for the Plus model increased measurably over the 6/6 Plus launch. This migration to the higher price point model, combined with a move toward greater storage capacities, we expect 6s/6s Plus launch to boost Apple ASPs and margins nicely.”

Notably, Android owners accounted for larger share (26%) of iPhone 6s and 6s Plus purchases, compared to the iPhone 6 (12%) and iPhone 5s (23%) launches.

“The iPhone 6s and 6s Plus launch attracted a greater percentage of Android owners compared to a year ago,” said Mike Levin, Partner and Co-Founder of CIRP. “This says a little more about the very hot iPhone 6 and 6 Plus launch, which motivated more iPhone upgrades than in previous years. The share of buyers coming from the Android platform for this launch more resembles the long-term trend in Android and iOS switching.”

Take a look at the chart below for more details...


iPhone 6s Launch Study Finds That More Buyers Are Choosing the Larger Plus Model
Dylan - December 4, 2015 at 2:04am
Anyone else crazy confused by that chart? Did you guys use the same graph company from the planned parenthood trial?
JuergenWest - December 3, 2015 at 9:54pm
I'm still using a 5s, strictly due to its more convenient size and shape. The 5c has the nicest shape and feel in the hand albeit to cheap and underperforming.
JuergenWest - December 3, 2015 at 9:55pm
*too
Not everyone - December 3, 2015 at 5:22am
I would never give my phone up for only bigger size no matter how perfect it would be. 4 inch or go home.
Justabrake - December 2, 2015 at 10:53pm
Yea I can see that they don't have a bigger enough pocket to put it in They look like they're carrying an iPad in case !
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