Apple Music to Reach 8 Million Subscribers This Year, 20 Million by End of 2016?

Apple Music to Reach 8 Million Subscribers This Year, 20 Million by End of 2016?

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Apple Music will reportedly reach about 8 million subscribers by the end of the year and 20 million by the end of 2016, according to business analyst Mark Mulligan.

In Midia Research's new 'Predictions for 2016' report, Mulligan says that Apple Music "went from zero to the No.2 streaming service in a matter of months in mid-2015". While growth is said to have slowed, the service is still expected to reach just under 8 million subscribers by the end of the year.

Apple Music was also predicted to reach 20 million subscribers by the end of 2016. Though that might not be enough to catch Spotify, Mulligan says it will solidify the platform's position at number two.

“The wildcards in the equation are whether Apple can do a better job of pushing users from iTunes Radio to Apple Music and what happens when Spotify restates its subscriber number to reflect the impact of $1 a month 3 month trials,” writes Mulligan.

Comment on the report, Mulligan told Music Business Worldwide, “Apple might not have found the subscription market quite the plain sailing it had anticipated but it has still managed to establish itself as the second player with astounding pace. Its platform and marketing assets are well known, but its clear commitment to making Apple Music work have surprised some. If Apple finds growth tough going, expect it to throw everything it has got at getting the labels to agree to lower price point products so it can open up large chunks of the iTunes music customer base.”

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Apple Music to Reach 8 Million Subscribers This Year, 20 Million by End of 2016?
Ottifant - December 18, 2015 at 6:52pm
I'm not interested in streaming. It's DRM back by the back door and monthly fees are a no-go too, as they'd sum up quickly. But I would buy much more music from iTunes if the songs were available at Job's good old 1$ price tag. The current marketing tricks with "album only" songs and overpriced songs if you select them individually etc. are upsetting and keep me away from any digital store.
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