If it's design wasn't controversial enough, H. Moser & Cie takes things a step further with an introductory video that mimics Apple's and mocks the features of the Apple Watch.
"No upgrade needed. Our 100% Swiss made technology has been the reference for centuries."
"Power supply down. Our revolutionary power source offers over 100 hours of autonomy at your finger tips. Any time any where"
LESS IS MORE. One Application: Time.
"With no phone, no messaging, no sketches or heartbeats to send the Swiss Alp Watch will change your life."
"So get a life, upgrade to a mechanical watch."
H. Moser & Cie has a similar message for customers in its press release...
"The Swiss Alp Watch does not allow you to make calls, or send messages to share the latest gossip; it does not give you the option to send beautiful sketches you have created on a two-inch screen or to share your heart rate. It does much more than that: it lets you reconnect to what matters in life. It takes you back to sharing emotions with your nearest and dearest without a filter, interface or embellishment. Most importantly, it is something you can pass on to your children one day without having to upgrade it!", says CEO Edouard Meylan.
Take a look at some photos of the watch below and let us know what you think in the comments...
Read More [via Ray]