To come up with the design they visited the ArtCenter College of Design's famous Hillside Campus, meeting with Stewart Reed, ArtCenter’s chair of transportation design; Tim Huntzinger, professor in graduate transportation systems and design; Tim Brewer, a faculty member and an inventor of the first mouse scroll wheel; Di Bao is a Chinese national specializing in interiors; Akash Chudasama, a recent grad student with an aerospace engineering degree; and Garrett DeBry, who would become their designer of record.
The group tried to come up with a design that put a big emphasize on the user experience, as Apple would.
The shape was selected to maximize volume for passengers. Envisioning a shared use case, the car features a center divider that offers some privacy for occupants. There's also a huge door that opens up on the on side of the vehicle. On the inside, there is a large wrap around display and an augmented reality windshield.
You can check out photos and a video discussing the design below. Let us know what you think in the comments. Would Apple ever make a car that looks like this?