Apple has put together a 'secret team' to explore making improvements to the App Store, including charging developers for prominent placement, reports Bloomberg. It's unclear why the team is considered to be secret.
Among the ideas being pursued, Apple is considering paid search, a Google-like model in which companies would pay to have their app shown at the top of search results based on what a customer is seeking. For instance, a game developer could pay to have its program shown when somebody looks for “football game,” “word puzzle” or “blackjack.”
Apple apparently has 100 employees working on the project including many engineers who were previously on the iAd team. Leading the efforts is Apple VP Todd Teresi, the same executive who led iAd.
In addition to working on paid search, Apple is trying to improve how users browse the App Store. Efforts have not been underway for long and it's not known when any changes would be introduced.
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (6)
Comments are closed for this article.
0
Jag - April 15, 2016 at 5:35pm
What ever they do, they should add try and buy feature..
0
Nic iphoneworx - April 15, 2016 at 2:26pm
I disagree with this allow the developers to keep the integrity of the best and most popular apps to remain at the top otherwise somebody could launch crap with a good placement which equals poor quality bad move Apple not everything is about money.
0
gamerscul9870 - April 15, 2016 at 3:59pm
It said something about them paying people to promote their apps so it's clearly not about money.
0
paulMOGG - April 15, 2016 at 7:56am
Apple "it's a secret let's tell everyone "
0
gamerscul9870 - April 15, 2016 at 3:58pm
It said secret team for a reason which means unknown people working on it.
![Anthropic Mocks ChatGPT Ads in Super Bowl Spot, Altman Fires Back [Video]](/images/news/99846/99846/99846-160.jpg "Anthropic Mocks ChatGPT Ads in Super Bowl Spot, Altman Fires Back [Video]")
![Apple Releases macOS Tahoe 26.3 RC to Developers [Download]](/images/news/99842/99842/99842-160.jpg "Apple Releases macOS Tahoe 26.3 RC to Developers [Download]")
![Apple Seeds watchOS 26.3 RC, tvOS 26.3 RC, and visionOS 26.3 RC to Developers [Download]](/images/news/99840/99840/99840-160.jpg "Apple Seeds watchOS 26.3 RC, tvOS 26.3 RC, and visionOS 26.3 RC to Developers [Download]")
![Apple Releases iOS 26.3 RC and iPadOS 26.3 RC to Developers [Download]](/images/news/99839/99839/99839-160.jpg "Apple Releases iOS 26.3 RC and iPadOS 26.3 RC to Developers [Download]")
![iPad Air (M3) Drops to Lowest Price of the Year at $489.99 [Deal]](/images/news/99843/99843/99843-160.jpg "iPad Air (M3) Drops to Lowest Price of the Year at $489.99 [Deal]")
![Beats Powerbeats Pro 2 Drop to $199.95 [Deal]](/images/news/99815/99815/99815-160.jpg "Beats Powerbeats Pro 2 Drop to $199.95 [Deal]")
![Apple Watch Series 11 Drops Back to All-Time Low of $299 [Deal]](/images/news/99283/99283/99283-160.jpg "Apple Watch Series 11 Drops Back to All-Time Low of $299 [Deal]")
![Apple AirPods 4 With Active Noise Cancellation Drop to $119 [Deal]](/images/news/99794/99794/99794-160.jpg "Apple AirPods 4 With Active Noise Cancellation Drop to $119 [Deal]")
![AirPods Pro 3 Return to All-Time Low Price of $199 [Deal]](/images/news/99752/99752/99752-160.jpg "AirPods Pro 3 Return to All-Time Low Price of $199 [Deal]")
