The idea is to be able to share and discuss videos with friends within the YouTube app, without needing to copy and paste links into emails or other messaging applications.
Starting today, so-called native sharing will go live for a small percentage of YouTube users. They can then spread the feature to their friends by inviting them into conversation threads. Friends can chat about the shared video right inside YouTube’s mobile app. They can also reply with another video. The message threads reside within a new tab on YouTube’s mobile app so groups can dip in and out of conversations and catch up on what they missed or add new videos of their own.
Director of Product Management at YouTube, Shimrit Ben-Yair, said the idea was developed after her team hypothesized that native and streamlined way of sharing videos would result in more sharing.
We'll let you know when the feature begins appears for iOS users. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.