Apple CEO Tim Cook posted a photo from the LGBT Pride parade in San Francisco on Twitter saying, "Happy Pride to everyone who turned out this weekend to celebrate! #applepride #pride2016"
The nylon Apple Watch band features rainbow colors and came with a note that reads...
Apple's first Diversity Network Association, Pride, turns 30 this year and we're thrilled to celebrate this tremendous milestone with you! As recognition for everyone who registered to participate in a Pride event this year we created something special.
This limited-edition band is a symbol of our commitment to equality and we hope you'll wear it with pride.
Check out the band in the photo below posted to reddit by Sakusuhon.