Apple's Map Debacle is Why You Can Now Test iOS

Apple's Map Debacle is Why You Can Now Test iOS

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In a lengthy interview following Apple's past down quarter, Apple CEO Tim Cook and SVPs Eddy Cue and Craig Federighi discuss how Apple handles obstacles and continues to improve.

One failure that Apple addressed is its launch of Maps, a debacle that saw the ousting of Scott Forstall.

"We needed to develop competencies that we initially didn’t appreciate," says Federighi. "Maps presents huge issues relating to data integration and data quality, things we would need to do on an ongoing basis."

"We made significant changes to all of our development processes because of it," says Cue, who now oversees Maps. "To all of us living in Cupertino, the maps for here were pretty darn good. Right? So [the problem] wasn’t obvious to us. We were never able to take it out to a large number of users to get that feedback. Now we do."

Notably, Apple decided to launch public betas of iOS because of Maps, something Jobs never liked to do.

"The reason you as a customer are going to be able to test iOS," Cue says, "is because of Maps."

Apple is still working to improve Maps and is in the process of rolling out transit directions for cities across the globe. There is still a long way to go and if the rumors about a self-driving car are true, Apple may rely on Maps far more than initially imagined.

You can read the full Fast Company story at the link below...

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Apple's Map Debacle is Why You Can Now Test iOS
Rayl - August 8, 2016 at 6:28pm
It still sucks big time though.
Matttt - August 8, 2016 at 5:10pm
How can a billion dollar company be so dumb?
( . Y-for-tatttttt - August 8, 2016 at 6:00pm
How can someone like you just flat out call a company dumb like this?!
mattt - August 8, 2016 at 6:13pm
Ah, so it seems you've never used Apple Maps, just like how Apple never tested it before releasing it
SayingWhatEveryonesThinking - August 8, 2016 at 5:10pm
I'm a huge Apple fan, and while Apple Maps is aesthetically pleasing, it TOTALLY SUCKS!!! Now that I have Apple CarPlay I'm forced into using it more, but it constantly takes me to the wrong location. It's horrible. Google Maps on the other hand is really good. I wish Apple and Google would stop fighting. It's making me late to appointments.
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