Needless to say this angered and disappointed many of the company's most loyal fans.
Bishoy Behman, a 17 year old who was the first customer in line in Sydney, Australia, says:
"It's very frustrating that I've slept in the rain and in the wind and the cold and I've been here all day, been laughed at, been taken photos of, just suffering basically and in the end it was for nothing. I don't even get a phone."
The Apple Store in Sydney handed out some $100 gift cards to the very first customers in line to try and soften the blow but quite a few customers decided to leave.
Take a look at the video below for more details...