12% of U.S. consumers surveyed say they intend to purchase AirPods. This is a very bullish sign for Apple, says BAML. "12% of the US installed base could lead to up to an incremental $3bn in revenue."
Customers who didn't show interest in AirPods cited the adequacy of their current headphones (56%) and cost (40%) as reasons for their lack of interest.
Notably, the survey found more customers were planning to purchase AirPods than Apple's smartwatch.
"Only a small portion of respondents own the Watch Series 1 and only 8% of respondents intend to buy the Watch Series 2."
Are you more excited about Apple AirPods or the new Apple Watch? Let us know in the comments!