Apple Unveils New MacBook Pro With Retina Touch Bar

Apple Unveils New MacBook Pro With Retina Touch Bar

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Apple today introduced the thinnest and lightest MacBook Pro ever featuring a new interface that replaces the traditional row of function keys with a brilliant, Retina-quality Multi-Touch display called the Touch Bar.

The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder, Calendar, Numbers, GarageBand, Final Cut Pro X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.

“This week marks the 25th anniversary of Apple’s first notebook; through the years each generation has introduced new innovations and capabilities, and it’s fitting that this all-new generation of MacBook Pro is the biggest leap forward yet,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “With the groundbreaking new Touch Bar, the convenience of Touch ID, the best Mac display ever, powerful performance, improved audio, blazing-fast storage and Thunderbolt 3 connectivity in our thinnest and lightest pro notebook yet, the new MacBook Pro is the most advanced notebook ever made.”

Apple Unveils New MacBook Pro With Retina Touch Bar

Thinnest and Lightest MacBook Pro Ever
Building on innovations pioneered in MacBook, the new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. At just 14.9 mm thin, the 13-inch MacBook Pro is 17 percent thinner and 23 percent less volume than the previous generation, and nearly half a pound lighter at just three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 percent thinner and 20 percent less volume than before, and weighing just four pounds, is nearly half a pound lighter.

Apple Unveils New MacBook Pro With Retina Touch Bar

Touch ID Comes to the Mac
Integrated into the power button is the convenience and security of Touch ID, one of the great features customers have come to know and love from their iPhone and iPad. Once you enroll your fingerprint in Touch ID on your MacBook Pro, you can quickly unlock your Mac, switch user accounts and make secure purchases with Apple Pay on the web with a single touch. Touch ID enables a quick, accurate reading of your fingerprint and uses sophisticated algorithms to recognize and match it with the Secure Enclave in the new Apple T1 chip.

Apple Unveils New MacBook Pro With Retina Touch Bar

Apple’s Brightest, Most Colorful Notebook Display
The best Mac display ever delivers images that are more vivid, reveal even greater detail and appear more lifelike than ever. As thin as a MacBook display at .88 mm, the Retina display on the new MacBook Pro at 500 nits of brightness, is an amazing 67 percent brighter than the previous generation, features 67 percent more contrast and is the first Mac notebook display to support wider color gamut. And with power-saving technologies like a larger pixel aperture, a variable refresh rate and more power-efficient LEDs, the display consumes 30 percent less energy than before.

Apple Unveils New MacBook Pro With Retina Touch Bar

The Most Powerful MacBook Pro Yet
Powerful processors, cutting-edge graphics, blazing-fast SSDs, high-speed memory and an advanced thermal architecture deliver amazing pro-level performance in a dramatically thinner enclosure. Sixth-generation dual-core Core i5 with eDRAM, dual-core Core i7 with eDRAM and quad-core Core i7 Intel processors deliver pro-level processing performance while conserving energy. The new 15-inch MacBook Pro features powerful Radeon Pro discrete graphics delivering up to 2.3 times more performance than the previous generation; while the 13-inch MacBook Pro comes with Intel Iris Graphics that are up to two times faster than before. All models feature SSDs with sequential read speeds over 3GBps and Thunderbolt 3, which consolidates data transfer, charging and twice the video bandwidth in a single port — allowing users to drive a 5K display and power their MacBook Pro with a single cable.

The new MacBook Pro also offers:
● Much larger Force Touch trackpads — 46 percent larger on the 13-inch MacBook Pro and twice as large on the 15-inch MacBook Pro;
● More responsive and comfortable typing on the keyboard with a second-generation butterfly mechanism;
● Louder, more true-to-life sound through speakers with double the dynamic range and improved bass;
● macOS Sierra, the world’s most advanced desktop operating system, with new features like Siri integration, Universal Clipboard, Apple Pay on the web and Photos, which helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.

Apple Unveils New MacBook Pro With Retina Touch Bar

Pricing and Availability
13-Inch MacBook Pro
Starts at $1,499 (US), features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships today.
Additional technical specifications, configure-to-order options and accessories are available online at Apple.com.

13-Inch MacBook Pro

Starts at $1,799 (US), and features the revolutionary Touch Bar and Touch ID, a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage, and ships in two to three weeks.

Additional technical specifications, configure-to-order options and accessories are available online at Apple.com.

15-Inch MacBook Pro

Starts at $2,399 (US), features the revolutionary Touch Bar and Touch ID, a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory and 256GB of flash storage, and ships in two to three weeks.
Additional technical specifications, configure-to-order options and accessories are available online at Apple.com.


Apple Unveils New MacBook Pro With Retina Touch Bar
1
PaulieP - October 28, 2016 at 3:51am
Overpriced piece of machinery. It's like they want people to hate them for the products they are releasing. iPhone 7 not innovation except second camera and it's only on the plus model and no change to design at all. Why are they even paying Johnny Ives? Touch Bar is cool but not that big of a game changer. The biggest gripe I have other than the price and useless Touch Bar is the USB-C ports. I realize there are 4 of them, that means 4 adapters to work with a world that has lived in USB for 15-20 years. Why not keep HDMI and at least 1 regular USB? Perhaps it's because they sell adapters as and although they say they innovate for innovation not for the price or whatever, they really do it for the price. Not thrilled with Apple as a company this year, they are making bad choices and if Steve were around, he would agree. He would have pushed for a new iPhone design this year and a much more innovative computer. These are a joke and if Steve were alive, I am almost 100% sure he would agree. Apple's profits dropped for the first time in what seems like forever this year and it looks like another failing year if these non-innovative products are what Apple has to offer over the next year.
1
Rashaad Sallie - October 27, 2016 at 9:32pm
Lets face it the Touch Bar is not really a WOW thing. The crowds claps were proof. The only thing they really clapped for was the DJ. People want better battery life, bigger hard drives, faster CPU and GPU, and possible detachable touch screen and of course professionals miss the 17-inch. Now we all have to go out and buy USB-C Hubs. The ONLY thing that is really nice for me is the ability to charge from any port. Apple is not innovating anymore. The whole presentation was about the touch bar. It should have been "Hello Touch Bar"
Roger Angel - October 27, 2016 at 8:42pm
Why did the remove the F keys? For a touch bar? Really?
MUKAI - October 27, 2016 at 7:06pm
Plain garbage and nothing but a waste of time watching the live event. Apple ain't even trying anymore.
Sorkin - October 27, 2016 at 8:32pm
Straight garbage.
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