Slice Intelligence reports that in the first five days of availability online, the latest model generated over seven times the revenue that the MacBook 12-inch did during its April 2015 launch. The new model’s sales already equal 78 percent of all the revenue generated by the MacBook 12-inch since it became available, and has accumulated more revenue than any other laptop this year.
Slice also notes that 40% of Apple laptop owners who bought a MacBook in 2014 switched to another brand. Dell and Asus computers were the most popular brands for switchers.
Over 80% of shoppers who bought a MacBook Pro in the first five days were men. That's a similar breakdown to early buyers of the Apple Watch.