Make it easier for customers to view your tvOS apps on the App Store for iPhone and iPad, and on the iTunes Store on Mac and PC with a direct link your app’s product page. Customers who have enabled their Apple TV to automatically install apps can download your app straight to Apple TV from their iOS device or computer. Simply get the link from iTunes Link Maker and use it when promoting your app.
This means that for those apps that do not have an iOS app, you can now link them and view screenshots. For example, check out Carrot Weather.
Hopefully, we'll soon see Apple TV screenshots and descriptions for applications that have a iOS app version as well.
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