The iPhone maker intends to reduce the slice of revenue it is paid by subscription video streaming apps from the current 30 percent to 15 percent, according to people familiar with the plans. Other non-video apps see their bill from Apple halved from 30 percent only after a customer has completed a year’s subscription. Apple spokesman Tom Neumayr declined to comment.
The move may serve to help Apple's television efforts. The company recently unveiled a new TV app that makes it easy for users to stream their favorite shows on the iPhone, iPad, and Apple TV.
The TV app is already available to developers in iOS 10.2 beta and will launch to the public soon. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.