October 7, 2024
Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year

Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year

Posted June 8, 2016 at 5:22pm by iClarified
Apple is dropping its cut of App Store subscription revenue from 30% to 15% after the first year, according to an iMore report. Additionally, subscriptions will be available to apps in all categories.

Where, previously, subscriptions were only available to streaming media, cloud services, news, and dating apps, they're now available to all categories. Most interestingly, after the traditional 70/30 split in the first year of subscriptions, Apple will only be asking for 85/15 for subsequent years.

Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year



Other changes to the App Store reportedly include the filtering of installed apps from Apple's featured lists and the ability for developers place ads for their app in App Store search results. The ads will be clearly labelled as such.

These changes are said to take effect starting today. Details about the Search ads should soon be live here.

Update:
In an interview with Phil Schiller, the Verge has learned that search ads will appear at the top of iOS App Store search results, and will be identified as a search ad, showing a light blue background with a blue ad button on it. Only one ad will appear at a time or none at all. You can see an example ad below.

Read More



Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (3)
You must login or register to add a comment...
Great
Great - June 9, 2016 at 2:34pm
Just wait for the others to start copying Apple again!
clown
clown - June 8, 2016 at 5:33pm
Sales must be lacking. Only reasons and to possibly increase profitability since people are bot buy $700 phones each year
gamerscul9870
gamerscul9870 - June 8, 2016 at 5:54pm
Or they want to buy a whole new iPhone that only has a few upgrades and usually keeps the same designs after a new one is introduced.
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Ventura
Where to Download iPod touch Firmware Files From
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS