The new Apple TV is internally codenamed "J105" and could be released as soon as this year. With sales of the Apple TV decreasing year over year due to strong competition from Amazon and Roku, Apple may be renewing its focus on the device. Recently, it hired Timothy D. Twerdahl, former head of Amazon's Fire TV, to head up its television operations.
Apple has long been trying to revolutionize how we watch television; however, failed negotiations with media companies resulted in the Apple TV functioning a lot like a big iPhone. "That's not what I signed up for," says a Bloomberg source. "I signed up for revolutionary. We got evolutionary."
With the hiring of Twerdahl, his predecessor Pete Distad may be freed up to take another crack at negotiating a skinny bundle.
More in the full report linked below...