The overall customer satisfaction level of 98% sets the record for the highest level of satisfaction for a new product from Apple. When the iPhone came out in 2007, it held a 92% customer satisfaction level, iPad in 2010 had 92%, and Apple Watch in 2015 had 97%.
Apple's AirPods also achieved an impressive Net Promoter Score of 75. The score ranks a customers willingness to recommend a product to others. The iPhone's NPS is 72. Anything above 50 is considered excellent and anything above 70 is world class. The average product NPS across 105,000 organizations is 39.
The top six AirPods features in order of customer satisfaction are: time to charge, design of case, pairing process, battery life, comfort, and fit.
Here's a couple other observations:
● 84% of respondents strongly or somewhat agree that using just one AirPod at a time makes sense in certain situations.
● 88.97% of respondents strongly or somewhat agree AirPods consistently pair to their iPhone as soon as they put one in their ear.
● 82.5% of consumers would like more control over their content by tapping the AirPods to do things like turn volume up or down or skip to next song.
● 82% of respondents strongly or somewhat agree AirPods are their favorite Apple products launched in recent memory.
● 62% of respondents strongly or somewhat agree AirPods are causing them to consume more audio content (music, books, podcast, etc) than before they owned AirPods.
● 64% of consumers somewhat disagree or strongly disagree they keep wired headphones handy just in case AirPods don’t work.
The popularity of Apple's AirPods is obvious. There's still a six week shipping delay when purchasing from Apple.com despite launching last December. If you want a pair now, try visiting your local Apple Store or pay a premium on Amazon.