Facebook Will Now Show Ads on the Home Tab of Messenger

Facebook Will Now Show Ads on the Home Tab of Messenger

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Facebook has announced that it will now display ads on the Home tab of its Messenger app.

Today we’re pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.

Ad products in Messenger now include:
● Messenger ads – found in the home tab of Messenger. When people tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.
● Click to Messenger ads – takes full advantage of the personalized nature of messaging by driving people to a conversation after they interact with the ad in Facebook, Instagram or Messenger.
● Sponsored messages – allows businesses to re-engage with people who have started a conversation with them.

Starting today, some advertisers will begin to see Messenger ads as part of automatic placements within Power Editor and Ads Manager.

Facebook says that a small percentage of people will see ads on their Home tab towards the end of this month as we inventory builds up. It will gradually be extended to more people over the coming months.

While advertisers will see this as an opportunity, users will likely find it intrusive. Check out some images of how these ads will work below...


Facebook Will Now Show Ads on the Home Tab of MessengerFacebook Will Now Show Ads on the Home Tab of MessengerFacebook Will Now Show Ads on the Home Tab of Messenger
Neolm09 - July 14, 2017 at 8:01am
Adblocker is a bless
Gabe - July 13, 2017 at 10:23pm
Looks like I'll be staying on this version and not updating the app. Good thing I turned automatic app updates off a few days ago.
Garbage2628183 - July 13, 2017 at 2:46pm
Forget your users and their wants. Let's add clutter and waste your users valuable data.
Chahineatallah - July 12, 2017 at 2:55am
This is the worst thing ever
irudi - July 11, 2017 at 9:27pm
NOOOOoooo!! I cant seem to get away from the advertisements. Every page of the web is littered with ads. FACEBOOK, i already see adds on the website, please let me message my family in peace.
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