Apple Details Its Paper and Packaging Strategy

Apple Details Its Paper and Packaging Strategy

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Apple has posted a new document that details its Paper and Packaging strategy. The company says it's reducing its paper impact by using paper more efficiently, sourcing it responsibly, and protecting or creating sustainable working forests.

Forests are a wonderful resource for cleaning air, purifying water, sequestering carbon, and sheltering wildlife. As part of Apple’s commitment to resource conservation, we designed and run a program to address the impact of our use of paper for packaging. The initiative started with a detailed assessment of Apple’s fiber use, which led to a three-part strategy: (1) use paper more efficiently and, where possible, use recycled paper; (2) source virgin fiber responsibly; and (3) protect and create sustainable working forests. The third initiative—though not an obvious course of action at the project’s outset—helped ensure that our efforts to source virgin fiber responsibly do not simply take away from the world’s supply of paper derived from sustainably managed forests, but also grow the supply. We hope this case study offers a model from which others can learn and inspires action to protect working forests and other resources on which we all rely.

You can download the full report from the link below...

Download [via MacRumors]


Apple Details Its Paper and Packaging Strategy

Apple Details Its Paper and Packaging Strategy
JuergenWest - October 11, 2017 at 8:09pm
iPhone 7’s came packaged with Air Pods? Mine didn’t, wasn’t even aware that was an option. Anyone else? (See photo)
daveten - October 11, 2017 at 8:55pm
It does not come with air pods. The packaging is done in a way that it hides the wires until you take it out and unwind it.
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