Angela Ahrendts Says Apple Won't Try to Upsell Customers to the iPhone X [Video]

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Posted October 20, 2017 at 7:56pm by Shalom Levytam

In an interview with CNBC, Apple SVP Angela Ahrendts reveals that the company won't be trying to upsell customers to the iPhone X. Rather than pushing its most expensive smartphone, employees are to try and help customers find the right device for their needs.

"Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"

Apple now has eight iPhone models in its lineup including the iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, and iPhone X.

Apple opened up its 497th store today on Michigan Avenue in Chicago. Check out the beautiful design in the video below!

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Ps312 - October 23, 2017 at 9:55pm

Ridiculous entitlement starts with kids thinking they are entitled to $1000 phones at that age. Absolutely ludicrous.

Atti - October 22, 2017 at 7:37pm

Appel should drop the price for the iPhone X, about $200 at least

bigjiba - October 22, 2017 at 12:48pm

hahah wow apple is crazy now. i wonder if they really saying that internally(and are delusional) or that's what they want to say externally(and realize dang we need to dump these iPhone 8's . basically iPhone 8 are not selling so they are gonna recommend those while there are supply issues with the iPhone x.

RWR - October 21, 2017 at 3:57pm

Until Android has iMessage or something mainstream like that (hangouts isn't mainstream like iMessage sadly) then people will still buy iPhones. That's why I'm stuck with iPhone.

universal human - October 21, 2017 at 8:19pm

use whatapp instead

Axwell - October 23, 2017 at 12:24pm

No one in the US that I know uses WhatsApp. Its pointless when SMS and iMessage are available and the standard in the US. If Android ever got iMessage then I'd switch in a heartbeat. Messaging on iPhone is second to none.

CountZero - October 21, 2017 at 11:43am

Apple Policy nowdays about exclusive and top buyers is getting for the wrong way... They say about Apple Gold Watch "we have problems to sell it"... but the real thing I think it was: "Only a few ones bought because they prefer a 24k Gold Rolex or IWC who will work FOREVER instead of a piece of tech". Wrong a Mac Pro non upgradeable, wrong a super Expensive macbook pro because of retina display, and, again, non upgradeable... Technology is not Clothing...

The Dude - October 20, 2017 at 10:52pm

The word "try" makes in the title makes all this legit

Yo - October 20, 2017 at 8:44pm

This reminds me of their Mac lineup in 1996

Userone - October 20, 2017 at 8:39pm

Well Said

Userone - October 20, 2017 at 8:41pm

You can see them looking for more customers to buy into their philosophy (when the BOM is probably $350).