Apple Dominates Holiday Smartphone Activations [Chart]

Apple Dominates Holiday Smartphone Activations [Chart]

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Apple dominated holiday smartphone activations this year, according to new data from Flurry Analytics. Part of Oath, Flurry Analytics is used by over a million apps and has insight into 2.1 billion devices worldwide.

Apple garnered 44% of new phone and tablet activations leading up to Christmas, significantly higher than Samsung's 26%, although Samsung was up 5% from 2016.

The remaining six manufacturers build affordable Android alternatives to Samsung devices. This is the first year that Vivo has had significant adoption, which can be attributed to their growth in China and India. Google is once again missing from this chart, despite the fanfare around the launch of the Pixel 2. It is safe to say that due to limited phone models (4) and lack of consumer mindshare, the Pixel is failing to pique users’ interest.

Apple Dominates Holiday Smartphone Activations [Chart]

Notably, the iPhone 7 was the most activated Apple device at 15.1% of activations. The iPhone 6 was next at 14.9%, followed by the iPhone X at 14.7%.

The prominence of the iPhone 6 is particularly interesting, as Apple only relaunched that model to resellers in select international markets in the spring of 2017. It’s apparent that the consumer concern for cost is still significant, as the iPhone 6 is often marketed as the most affordable option in the regions where it is available.

Apple Dominates Holiday Smartphone Activations [Chart]

Phablets now account for 53% of all holiday activations taking share away from small tablets and medium phones.

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Apple Dominates Holiday Smartphone Activations [Chart]
MisbahAli - December 28, 2017 at 6:08am
Apple brand is really best I am using ever this brand. Apple’s all products are too good I have used much more and also using now many products like iPhone, tablet, and laptop these are using normally. This brand is very trusted, I am a student and also doing the job as a Professional Academic Writer at Pakistan well known IT company. I am using apple laptop for my job and feel so much relax because it runs very smooth.
MisbahAli - December 28, 2017 at 6:07am
Apple brand is really best I am using ever this brand. Apple’s all products are too good I have used much more and also using now many products like iPhone, tablet, and laptop these are using normally. This brand is very trusted, I am a student and also doing the job as a Professional Article Writer at Pakistan well known IT company. I am using apple laptop for my job and feel so much relax because it runs very smooth.
M&MM - December 28, 2017 at 5:07am
...and the iPhone 6 still has a headphone jack!
VelokeBah - December 27, 2017 at 11:46pm
Hola, Me gusta mucho tu sitio, ?sigue haciendolo mejor! es1.spaintitangeles.men
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