The commercial, posted in full to YouTube today, features CEO Jeff Bezos and celebrities including: Rebel Wilson, Cardi B, Chef Gordon Ramsey, and Sir Anthony Hopkins.
The one minute and thirty second ad will air during the fourth quarter of Super Bowl LII on February 4th just five days before Apple's new HomePod arrives in stores. The Super Bowl is watched by over 100 million people and advertisers are paying in excess of $5 million for a 30 second spot. Amazon is likely hoping the exposure will help it maintain strong Echo sales and fend off competition from Google and Apple.
Take a look at the ad below!