Over 1.2 Billion Apps Were Downloaded During the Last Week of 2011

Flurry Analytics is reporting that over 1.2 billion apps were downloaded during the last week of 2011.

In a previous report, Flurry revealed that the week from December 25th to December 31st was the largest week for device activations in history. It now appears that this week was also the largest week ever for app downloads.

The columns in the chart compare the number of app downloads during Christmas through New Year's Day (on the right) versus the average of the first two equivalent weeks of December (on the left). The seven days from December 25 – December 31 spanned from a Sunday to a Saturday. As such, we take the average of the first two full Sunday-to-Saturday weeks in December to establish a baseline. The average downloads over these weeks are surprisingly even. For background, the third full Sunday-to-Saturday week, not shown in the chart, December 18 – 24, is elevated slightly due primarily to December 24 downloads. Up until the final week of the year, this penultimate week set the download record with 857 million downloads. The final week of the year, between Christmas and New Year's Day, grew by 60% over the early-December baseline, historically punching through the billion download barrier for the first time ever to deliver 1.2 billion downloads.


Looking into 2012 its thought that one billion download weeks will become more common as the mobile application market grows.

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