Nike Announces Nike+ FuelBand to Track Your Fitness

NIKE announced today the NIKE+ FuelBand, a wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities are measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

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Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone's gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.
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The Nike+ Fuelband will be available for preorder starting January 19th in the US at Nikestore.com for a suggested retail price of $149 (US).

To use Nike+ FuelBand, the following is needed:
• A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2)
• Internet access. Broadband is recommended.
• Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com

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