Amazon Targets Apple With New Kindle Ad [Video]

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Posted February 9, 2012 at 2:26pm by Shalom Levytam

Amazon is again targeting Apple with its latest Kindle ad which emphasizes its lower price compared to the iPad.

Kindle and Kindle Fire are perfect for any getaway. The new Kindle is $79 and is the best way to read in bright sunlight. The Kindle Fire is $199 and offers instant access to the web, movies, apps, games, reading and more.

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Comments (2)

Comments are closed for this article.

Steve Jubs the Messiah - February 10, 2012 at 6:01am

Note the kindle fire was being used in the shade..

Tim - February 9, 2012 at 2:39pm

Not a good compare. They were visually comparing the glare and readability, but they were comparing the iPad to the digital ink kindle while the kindle fires were in the shade. The iPad and kindle fire have same screen tech so they have both same downfalls in sunlight. Just can't compare with a digital ink device.

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