Greenpeace Reassesses Apple's Clean Energy Road Map [Report]

Posted July 12, 2012 at 6:41pm by iClarified | Please help us and submit a translation by clicking here | 4527 views

Greenpeace has released a follow-up evaluation to their 'How Clean is Your Cloud?' report reassessing Apple's clean energy road map.

Greenpeace International is rescoring Apple now because of its recent ambitious and public commitments to clean energy. In a subsequent report in 2012, Greenpeace International will also re-evaluate Microsoft and Amazon in light of any action – or inaction – those companies have taken to clean up the energy sources powering their cloud services. Energy scores in the Company Scorecard have been updated from the April release of the "How Clean is Your Cloud?" report to reflect data from the latest 2012 EPA information on state energy mixes.

Greenpeace adjusted Apple's grades as follows:
● Infrastructure Siting to D from F
● Energy Efficiency & GHG Mitigation to C from D
● Renewables & Advocacy to C from D

"Ultimately, if Apple wants to get serious about its commitment to a coal-free iCloud, the most important thing it can do is to use its buying leverage with Duke Energy and other utilities to push for cleaner electricity options. Currently, Duke Energy's investment plans call for continued reliance on coal and nuclear power, with less than 4% of the electricity it generates in North Carolina coming from renewable energy by 2030. Apple has the ability to bend that trajectory toward cleaner sources of power."

Take a look at the full 'A Clean Energy Road Map for Apple' report at the link below...

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Add Comment
NoGoodNick - July 14, 2012 at 4:17am
Isn't only looking at a companies reliance on coal kind of a specialized report? It doesn't seem to evaluate how energy efficient the company is overall. It's like they picked the one area that Apple is weakest, then did an analysis how their new proposed changes affect only that one score.
Fred - July 12, 2012 at 7:19pm
Ha Ha Ha. Greenpeace? Does anybody take these clowns seriously?
Calimero - July 12, 2012 at 7:24pm
It's clear that nobody takes you serious ...
Fred - July 12, 2012 at 9:44pm
There's one 'NO' vote. Anyone else?
ratGT - July 13, 2012 at 12:42am
It's a clear 'NO' from me as well... It's 'proven' that these guys aren't 'activists' carrying for the environment - they're just a bunch of actors that care about money
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