Ken Segall: The New Mac Ads Land 'With a Serious Thud'

Posted July 30, 2012 at 6:38pm by iClarified | Please help us and submit a translation by clicking here | 6500 views

Ken Segall, the agency creative director that named the iMac, shares his thoughts about the new Apple ads that aired during the Olympic Opening Ceremonies.

Repeat after me: "The sky is not falling. The sky is not falling." I know it's hard to say after viewing the new batch of Mac ads that debuted on the Olympics. I'm still in a bit of shock myself.

Sure, Apple has had a low point or two in its advertising past - but its low points are usually higher than most advertisers' high points. This is different. These ads are causing a widespread gagging response, and deservedly so. I honestly can't remember a single Apple campaign that's been received so poorly.


Segall says he thinks the idea of featuring an Apple genius is 'pretty good' but the execution was where this campaign went south. He suggests if Apple wanted to go the sitcom route they should have found writers up to the task.

Segall also dismisses this as a sign that Apple is falling apart with Steve Jobs.

"Steve was a master marketer, but he was also perfectly capable of a lapse in judgment. It's unfortunate that this campaign is appearing now, nine months after Steve passed away, because the timing only fuels the argument that everything will crumble now that Steve is gone. I don't buy that."

You can see all three of the ads here: Basically, Labor Day, and Mayday.

Read More [via MacRumors]


Share
Add Comment
Supreme11 - July 31, 2013 at 10:06am
ed immediately in InDesign CS3. Start & save your document construction (Flyers, Letterheads, Ads, etc) with margins, page definitions, and  Pressure Washer Jupiter
Supreme11 - July 31, 2013 at 10:00am
ed immediately in InDesign CS3. Start & save your document construction (Flyers, Letterheads, Ads, etc) with margins, page definitions, and  Plumber West Palm Beach
Supreme11 - July 30, 2013 at 9:18am
ed immediately in InDesign CS3. Start & save your document construction (Flyers, Letterheads, Ads, etc) with margins, page definitions, and  Car Accident Attorneypalm Beach Gardens
Supreme11 - July 30, 2013 at 8:04am
ed immediately in InDesign CS3. Start & save your document construction (Flyers, Letterheads, Ads, etc) with margins, page definitions, and  International Car Shipping Miami
Supreme11 - April 27, 2013 at 9:25am
The iPod touch system us very usefull and easy way to use for every body iPod Touch in Pakistan
14 More Comments
Follow iClarified
Apple CarPlay Hacked to Run on iPhones and iPads [Video]
Developer Adam Bell has managed to hack Apple...
Watchboard Tweak Brings the Apple Watch UI to Your iPhone or iPad [Video]
These Are Amazon's Black Friday Deals
Amazon has unveiled its Black Friday deals on...
Apple's Black Friday Deals Are Now Live Online
Apple's Black Friday deals are now live throu...
Amazon's Thanksgiving Day Deals on Apple Products and Tech
Here's a list of some of the deals Amazon is ...