AT&T Allegedly Instructs Employees to Steer Customers Away From iPhone

Posted August 1, 2012 at 5:37pm by iClarified | Please help us and submit a translation by clicking here | 20336 views

AT&T is allegedly telling employees to steer customers away from the iPhone in favor of Android and Windows Phone devices, reports BGR.

Instructions handed down from corporate state that customers seeking smartphones at AT&T retail stores should be steered away from Apple's (AAPL) iPhone and towards Android phones or Windows Phone handsets like the Nokia Lumia 900 instead. BGR has confirmed the directive with three independent sources.

Even when customers come into stores specifically looking for the iPhone 4S or iPhone 4, staffers have been instructed to make an effort to show people Android and Windows Phone devices as well, so they can "make an informed decision."


In addition, some locations have reportedly told employees that they can't obtain iPhones as their company device. These changes are said to have dropped iPhone sales by 20-30%.

AT&T has responded to these allegations saying, "The idea that we would steer any customer away from a particular device couldn't be more farfetched. Our reps do what it takes to align customer needs with the best device for them. iPhone remains one of our most popular devices, which doesn't happen by steering people away from it. Our reps are encouraged to try all devices so they are more knowledgeable on our industry-leading smartphone lineup."

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Zae - August 2, 2012 at 6:52pm
I work for ATT and this is totally true. They make it look like it should be about presenting the various options to customers but everyone knows the true reasoning behind it. Yes, ATT is afraid to l
Captjgvex - August 2, 2012 at 12:16pm
AT&T is being pushed into a corner to unlock qualified off-contract iPhones. Perhaps with so many qualifying handsets now being unlocked the impetus is to try and get as many people onto another two year agreement with brand new devices. Here is something you may not know: some authorized AT&T retail stores (not COR stores) are able to perform factory unlocks for a small fee ($90.00) give or take without going through corporate. The process would take about two business days. I did this just last week for my handed down iPhone 4 still on an existing contract. DO NOT let AT&T tell you that it can't be done...authorized retailers have access to the same screens as the tech support people do, except the authorized retailers must not really care who is on contract or not. Try to find an authorized AT&T retailer and ask them if they can perform a factory unlock for you. Let me know what happens if you do.
Captjgvex - August 2, 2012 at 2:03pm
RatGT..was that expression really necessary? Everyone here is entitled....the ONLY reason I was offended was because the comment about the shooting reminded me about Colorado, plain and simple. Secondly: The comment was not directed at you. And for your information I am not new to these forums....how do you know whether or not I write under a different handle? Oh, and BTW....if you don't know what I mean by handle....its another term for username. Your blatant disregard for civility and your obviously rude comment CLEARLY explains why you chose the handle (USERNAME) "rat"GT. Ooooh....you MUST work for AT&T as well. >:)
Oneal - August 2, 2012 at 8:45am
If iPhone isn't popular anymore The price will go down and then everyone can get one lol . Right now my one1/2 year old Is rocking the iPod touch 4 . She can get a new one when the 5 come out and I can upgrade my iPhone4s
Tofu - August 2, 2012 at 8:33am
I can't speak for the corporate stores, but for a NorCal authorized retailer this was (not sure if it still is) the case. When the company I worked for first started carrying iPhones (I think it was the 3GS, maybe the 4), commission on sales of the device were pathetically low. It was something like 2 to 5 dollars for an iPhone activation with no commission for the data plan. Compare that to the $25 for a normal acto plus $25 for a data plan and you better believe that the higher ups pushed us to sell other phones. We're not talking slight nudges, but actual meetings and memos outlining different sales tactics. The iPhones were really there to get foot traffic for the possible switch, or, at the very least, accessory sales. Now if AT
Me - August 2, 2012 at 5:58am
Just listen to the iSheeps: "you either buy apple products or you're gay, looser, etc." What's wrong with showing customers other phones besides the iPhone? Is it because the competition is catching up? Afraid the iPhone won't be as popular as before?
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