Apple Store Design and Philosophy Detailed in Internal Video [Watch]

Posted November 26, 2012 at 5:03pm by iClarified | Please help us and submit a translation by clicking here | 6560 views

Check out this previously unseen internal video that details the design and philosophy behind Apple's retail stores. The video was provided to 9to5Mac by Washington Square Films.

Washington Square Films (NYC) gave us a rare look at one of the internal videos that Apple has shown its retail store employees. This one is obviously over a year old, with Ron Johnson at the helm (the date says 7/7/2011). The video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly.

Take a look below...


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- November 27, 2012 at 1:59am
This video is no longer available due to a copyright claim by Apple, Inc.
Mike - November 27, 2012 at 12:01am
So the point is?
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