Apple Introduces Official 'Add to Passbook' Badges
Apple has introduced official 'Add to Passbook' badges for websites and apps that support its new Passbook application.
The Add to Passbook badge is recommended for use anywhere you are distributing your pass. Add it to your apps, emails and websites to give your users a visual cue to add the pass to Passbook.
Developers can get the badges from the link below...