Masked men forced their way into a back entrance around 9pm, three hours after the store closed, as a janitor was leaving. The janitor was "lightly injured" in the process. Rather than snatching the iPhones, iPads and Macs on display, the thieves went straight for boxes of stocked material. Accomplices waited in a nearby, parked truck, in which the goods were loaded, and a successful getaway was made around 9:40pm. Four or five men are believed to be have been involved with the robbery.
Christophe Crepin of the French police union Unsa, said "they prepared their coup pretty well." Large boulevards near the store led to different parts of the city for an easy escape. Also, "since the essential bulk of police forces were mobilised to patrol the Champs-Elysées, the thieves clearly profited from the opportunity to make their move," said Crepin.
Notably, the robbery was successful despite a strong showing of police forces in the city due to New Year's Eve celebrations in areas like Champs-Elysées.