Apple SVP Phil Schiller: Cheap Smartphones Will Never Be the Future of Apple

Posted January 10, 2013 at 8:59pm by iClarified | Please help us and submit a translation by clicking here | 11864 views

Apple SVP of Worldwide Marketing Phil Schiller made some interesting comments to the Shanghai Evening News regarding rumors about a low-end iPhone release this year.

DigiTimes, the WSJ, and Bloomberg have all reported that the company plans to release a low cost iPhone this year to address emerging markets. While Schiller didn't directly deny this, he did stress that Apple would only use the best technology available and that the company's future will never be cheap smartphones.

Schiller said, “Every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market.”

“At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out,” Schiller added. “Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit.”

Despite these comments, one can simply look at Apple's iPod lineup to see lower cost alternatives to the iPod touch that wouldn't be considered cheap yet cost less and still use the best technology available.

TNW confirmed with Apple that this was an official interview.

Read More [via TNW]


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Zack - January 13, 2013 at 9:43am
Apple has fallen from its graces as an innovative tech giant. It's now just a laughing stock for those intelligent enough to smell crap in a full diaper. I'd blame the death of Steve jobs but that would be too easy. My prediction is a small company will take the cell phone industry by storm when they produce a phone that lasts the 2 year term I'm forced to sign to keep from taking a loan out to get a temporarily working phone. The future is coming but apple doesn't have to worry they have the support of the media and the masses also not to forget that 400 billion dollar, and climbing, stock pile of cash.
Anonymous - January 12, 2013 at 4:56pm
iPad Mini,released after the iPad 3 with retina and A6,but iPad Mini uses A5 and non-retina display,Phil Schiller is a FAIL!
Gujju - January 11, 2013 at 1:56pm
Its already out.... The NEW ipad mini... Tested on flintstones.
Tim Cook - January 11, 2013 at 1:41pm
Cheap iPhones = lower profits, lower profits = no expensive hookers. Therefore: cheap iPhones = no expensive hookers. Q.E.D.
Mab - January 11, 2013 at 8:31am
Cheap things not good, good things not cheap
20 More Comments
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