Koduri joined Apple from AMD in April 2009 as part of the electronics giant's push to build up its own chip operations. Instead of relying on partners like Intel to design processors for smartphones and tablets, Apple started creating its own chips for mobile devices. Koduri served as director of advanced technology development at ATI Technologies before AMD acquired the company. At the time he left AMD in April 2009, Koduri was serving as chief technology officer of AMD's graphics product group, according to his LinkedIn page.
The hire is said to be a big scoop for AMD and CEO Rory Read. The company has been struggling of late and Read is trying to get it back on track.