Steve Jobs Considered Killing Apple's Professional Products

Steve Jobs Considered Killing Apple's Professional Products

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Steve Jobs considered killing Apple's professional line of products, according to Ken Segall, author of Insanely Simple and the creative director of the Think Different ad campaign.

Segall notes that of late professional users have felt jilted by Apple. He cites the Mac Pro which hasn't been updated in years, the 17-inch MacBook Pro which has been discontinued, the update to Final Cut Pro which fell short of expectations and requirements, and Aperture which hasn't seen a major update in years.

Here's what Segall says in response to the question, "Would Apple ever even think about saying goodbye to the pro market?"

I hope you’re sitting down for this, but Steve Jobs did in fact once consider that very option. This was back in the days when iMac had established itself as a global bestseller. During one of the agency’s regular meetings with Steve, he shared that he was considering killing the pro products. His rationale was as you might expect: consumer products have an unlimited upside, while pro products are aimed at a niche market that eats up major resources.

Segall suggests that while Apple won't be killing its professional products, its thinking about the pro market has changed. He likens the new direction to the difference between Final Cut Pro 7 and Final Cut Pro X. Apple is creating products that are more user friendly and whose fundamentals have been rethought. Take for example the new Mac Pro which is powerful but may require a lot of external expansion via Thunderbolt rather than internal upgrades. While this may alienate some pro users it might also bring new users into the fold.

Of course, there will always be users who feel Apple is walking away from the pro market; however, Segall believes that in truth "Apple is walking to a place that's entirely new - and asking the pros to walk with them".

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Steve Jobs Considered Killing Apple's Professional Products

Steve Jobs Considered Killing Apple's Professional Products
Dr. Sadek - August 11, 2013 at 3:31pm
Many think that Apple is dying away and not innovating. Also, many think Steve Job was the only guy who was innovating. Really!! What about all the software and hardware engineers who actually did most of the innovation. Or the leaders of Apple who are doing their own products and excelling in their adventures. Just wait and see, Apple will prove us wrong.
Turd burglar - August 11, 2013 at 6:14am
Not dying......but, a lot of people I speak to are switching from apple to android phones. It's too easy to smash an iPhone screen and there seems to be a trend towards larger screens . Just my observation. Lets see what happens in the future
iTard above me - August 12, 2013 at 4:07am
If it is so fucking easy to smash iphone then why does plastic burn up easily? Which phone has better performance on internet and style to apps and has more apps designed for it, iphone! Which device is more secure and uses tons of accessories from brookstone? iphone! Proove me wrong why don't you! Go get you facts straight before making a stupid opinion for no reason(s).
6italia0 - August 11, 2013 at 6:12am
I can't imagine going back to a 15" macbook pro, its too damn small. Why apple actually cut the 17" from their lineup will always be a very big question to me. But at least I have a 17" pro now, just wish it had a retina display.
iTard above me - August 12, 2013 at 4:09am
Are you blind, ipod, ipad, iphone, and macs have retina!
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