Apple is Expanding Its In-House Design Team

Posted September 9, 2013 at 11:03pm by iClarified | Please help us and submit a translation by clicking here | 8974 views

Apple is looking to nearly double the size of its in-house design team, according to a report from AdAge.

Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300.

According to an unnamed executive, it was Steve Jobs who "was fairly strict about the headcount in that group. The group didn't grow proportionally to the company as it went through astronomical growth, and that was partly because Steve wanted Apple to be seen as a products company, not a marketing company."

Apple has recently been approaching senior creatives known for producing innovative work. However, it may have some difficulty obtaining top talent as many creatives prefer to work for more than one client. Also, at Apple there may not be much room for innovating outside of product roles.

Some of the work that might be shifted in-house includes site design, tutorial videos, and commercial production. According to the report Apple is not particularly looking for more efficiency but rather to keep intellectual property within its walls and retain more ownership over its creative work.

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Sharon Nathaniel - September 10, 2013 at 4:32am
I think Apple sums up everything about it in that video, it's amazing. I especially like "if everyone is busy making everything, how can anyone perfect anything? " --- It's true. So those who are criticizing Apple for not innovating, you better start appreciating the perfection that Apple provides in its products.
theVoice - September 10, 2013 at 5:24am
Yep, I especially like the power puff girlish icons they innovated iOS7 with..way to go Apple.
ratGT - September 10, 2013 at 9:18am
@theVoice --- Son, go to bed, it's already too late for you! Tomorrow at school, you'll be able to make as many fart-jokes as you like, together with the rest of your pubic haired buddies!
theVoice - September 10, 2013 at 12:54pm
Guess you're the one in the lower pic..
nabil - September 9, 2013 at 11:36pm
liked the video
theVoice - September 9, 2013 at 11:29pm
So Apple is on the quantity bandwagon, there goes quality right out the window
paul1 - September 10, 2013 at 2:04am
Number of products have increased without an increase in the number of people in the design department. That's what this addresses.
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