Nokia Windows Phones Continue to Gain Momentum, Overtake iOS in Italy

Posted November 4, 2013 at 3:43pm by iClarified | Please help us and submit a translation by clicking here | 7872 views

Kantar Worldpanel ComTech reports that Nokia and Windows Phone continue to gain global momentum reaching 10% of smartphone sales across the five major European markets.

Windows Phone has reportedly overtaken iOS in Italy and is doing well in emerging markets; however, Android remains the dominant operating system in Europe with a 71.9% market share. That's an increase of 4.2% over last year.

Windows Phone, driven almost entirely by Nokia sales, continues to make rapid progress in Europe and has also shown signs of growth in emerging markets such as Latin America. Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “With the smartphone market in developed countries so congested, it is emerging economies that now present manufacturers with the best opportunity for growth.

“Nokia dominated in Latin America for many years, and while its popularity declined with the fortunes of Symbian it now has an opportunity to regain the top-spot. The majority of consumers in Latin America still own a Nokia featurephone and upgrading to an entry level Lumia is a logical next step. Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many.”

Windows has 11.4% market share in Britain, Android has 58.4% and BlackBerry has dropped to 3.1%. Apple's iOS has dropped slightly to 27%; however, it will likely increase over the holiday quarter.

“August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the US and Australia.”

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Ali Arman - November 5, 2013 at 11:33am
Windows phone ?? I will buy for kids toy !!!
woopidoopee - November 5, 2013 at 2:42am
Great Micro$oft now back on to DESKTOP PC USERS and remove that damn METRO $HIT on my 27" MONITOR COVERING THE WHOLE DAMN SCREEN!!!...
Eric Cyre - November 4, 2013 at 11:09pm
windows phone good for my grandpa & grandma
Gill Baits - November 4, 2013 at 10:06pm
Just for a camera to continue to bash iphone entirely? I see why windows 8 worked backwards and why balmer left, what will dill baits do next, turn phones into pc's?
Delusion - November 4, 2013 at 9:51pm
To be honest, iPhone's ecosystem works well only in US. If you go to europe or asia, most of markets abd shares are targeting android. For instance, you are looking for an app for certain services, its likely available in android but not in app store. And the way ecosystem works is how many people are using which devices/OS. In US, iPhones is big. Thats why even myself use iPhone. Not that the phone is great, its just easier to use in my area. But people tend to believe iPhone rules in every other country. Because they are so narrowed and blind to see outside of their tiny pithole. By the way, fuck nokia. Only thing nokia has is superior camera.
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