Google Maps Loses Millions of Users Following the Release of Apple Maps [Chart]

Google Maps Loses Millions of Users Following the Release of Apple Maps [Chart]

Posted by · 14165 views · Translate
Over a year after the release of iOS 6, Apple Maps has taken a significant amount of users away from Google Maps, despite the availability of a Google Maps app for iOS, reports the Guardian.

Using data from ComScore, the Guardian notes that in September 2012 there was a total of 81.1 million users of Google Maps, out of 103.6 iPhone and Android users. A year later that number is down to 58.7 million, or 43% of iPhone and Android users. That's despite the user base growing to 136.7 million.

"For the average user, even if they have the Google Maps app, they don't use it a lot," said Andrew Lipsman, an analyst at ComScore. "In a narrow window [after the iOS app download became available] I'm sure there was a ton of activity, but only for a short period."

ComScore revealed that in September 2013, 35 million users made use of Apple Maps at least once during the month, out of a 60.1 million iPhone users. Based on a total of 43.2 million maps users in all, the Guardian estimates that there are about 8.3 million who use Google Maps. However, since about 2 million have not yet updated to iOS 6, the Guardian estimates that there are around 6.3 million users who use Google Maps on a monthly basis. That's a significant drop from 35 million believed to be using the service in September 2012.

More details in the full report linked below...

Read More


Google Maps Loses Millions of Users Following the Release of Apple Maps [Chart]
Mary Silverman - November 13, 2013 at 12:52am
they forgot to mention, that they are loosing costumers period, they are using the map as an excuse, cause ios 7 is even worse, it's just crap. I sold my iphone 5s 2 weeks after,sold my mac book air. went to android and linux. free of headaches now. and that's just me.
Dill Bates - November 13, 2013 at 1:15am
What is this headaches you speak of, just give both to me if you wanted to give it away!
S-s - November 14, 2013 at 11:10am
If they're not good and you don't want them, why you even on this site?? really?
galadriann - November 12, 2013 at 3:55pm
if you have a limited paid phone subscription... no wonder ... Apple's map takes a lot less data compared to google as it is vector based vs bitmap base from google... I use apple when on the go and google while at home ... go figure.. ;-)
Toto - November 12, 2013 at 5:28am
None of these two work as good as navigon.
37 More Comments
Recent