A recent change to Apple’s App Store search engine now leads to improved search results for misspelled queries with small typos, we’ve learned. In addition, searchers looking for an app they know by name, but are unsure if it has spaces in the title, are also seeing better results. For example, those looking for the highly ranked “QuizUp” game wouldn’t have found it before if they had typed in “Quiz Up” with a space. Now it appears.
The site believes these changes went into effect a few weeks ago and could lead to increased downloads for some developers with hard to spell or commonly misspelt app titles.
App Store SEO firm SearchMan produced the chart below which shows result counts from before and after the change. Notably, there now appears to be a cap of about 2200 results.
Have you noticed an improvement or a change in the App Store's search results. Let us know if you have!