The company found that prior to today's announcement only 1 out of 4 people were able to successfully register their billing address and complete an online purchase using a gift card.
After months of research and investigations, we discovered a patent-pending and innovative way to allow the usage of prepaid gift cards so that you can seamlessly apply them to the purchase of products and services anywhere PayPal is accepted – just in time for the holidays!
The next time you receive a prepaid gift card, you no longer have to wonder where you can spend it online. As long as the merchants you are shopping with accept PayPal, you can be assured that you now have extra buying power on top of your existing debit, credit cards or banks.
More details in the announcement linked below...