We're excited to share Prime Air — something the team has been working on in our next generation R&D lab. The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.
Putting Prime Air into commercial use will take some number of years as we advance the technology and wait for the necessary FAA rules and regulations.
If you think this sounds fake, Amazon assures you it's not.
Q: Is this science fiction or is this real?
A: It looks like science fiction, but it's real. From a technology point of view, we'll be ready to enter commercial operations as soon as the necessary regulations are in place. The Federal Aviation Administration (FAA) is actively working on rules for unmanned aerial vehicles.
Amazon expects the FAA to put regulations in place as early as 2015 and says, "We will be ready at that time." It's unclear how the company will deal with theft and vandalization of the devices and their cargo but presumably it will have a plan to address those concerns.
Take a look at the video below for more details.