Apple to Raise the Price of the iPhone 6 by $100?

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Posted March 11, 2014 at 3:29pm by Shalom Levytam

Andy Hargreaves at Pacific Crest has upgraded Apple to 'outperform' with a price target of '$635' based on the belief that Apple will release a new 4.7-inch iPhone 6 that is priced $100 above current iPhone pricing.

SAI relays Hargreaves report:

Hargreaves says that Apple consumers are relatively rich, so $100 doesn't mean too much to them. He cites the failure of the iPhone 5C as evidence that Apple's customers don't mind spending an extra $100 for a better product.

Hargreaves doesn't believe that Apple will release two larger models of the iPhone; rather it will stick to just the 4.7-inch model.

Speaking about AAPL, he thinks that the stock could take off based on a new product.

"While many observers have chided Apple for a 'lack of innovation' over the last two years, we do not expect a linear path to commercially successful new product categories," says Hargreaves. "Instead, Apple is likely to choose its opportunities and timing extraordinarily carefully and release new products or services only when it feels it has the best chance to succeed, which does not mean it is not innovative, just that it is not dumb."

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Antonio Ortiz Jr - March 13, 2014 at 3:20am

They should fix all the problems they have with iPhone 4, 4s, 5, 5s before thinking of raising prices on a new iPhone. They need to get there act together.

gamerscul9870 - March 13, 2014 at 3:24am

It's only $300 but that depends on how big it gets just like galaxy, but the 4s became free in 2 years after release and 5c is only $100 so I wouldn't worry about it too much.

Guest - March 13, 2014 at 2:13am

The 5c failed because it was too expensive! Not because the 5s was $100 more.

gamerscul9870 - March 13, 2014 at 2:24am

It's prices at $100 in apple stores except for tmobile but how is that expensive, it's even cheaper being sold in stores like $50 or a little above/below. No joke. I will have you know though it has been sole more then the 5s failure or not.

rookie887 - March 11, 2014 at 9:17pm

$100 is not a lot. I easily make double that per hour at my job - and I just graduated from College. I don't see why there is a reason for people to complain.

gamerscul9870 - March 11, 2014 at 9:45pm

And by working for extra hours, how can anyone disagree with you?

lepaka - March 11, 2014 at 6:44pm

actually we are paying much more in Europe for the device, a 64GB cost 899€, today means $1247 !!! so hope they don't rise the European price.

gamerscul9870 - March 11, 2014 at 6:45pm

Doubt it, 4s became free in 2 years after release. How can apple ever sell a small device over that much?

justabrake - March 11, 2014 at 5:06pm

You could buy a laptop or tv for the price of a iPhone now ! It's not that much in the iPhone too jack up the price for it as it's already has been developed and just being copied every other year

gamerscul9870 - March 11, 2014 at 5:18pm

Unless there isn't another feature for the home button or anything new looking on the external part of iPhone, then it's not new, but iPhone 6 is not just by the look. If apple made a flash like any other, 64 bit architecture chip with motion coprocessor, and a scanner with the speed of light, then how is iPhone the same as last years?

justabrake - March 11, 2014 at 5:01pm

LOL ! Now that's funny ......... If I was rich I wouldn't have canceled my 6 year old contract with AT&T

K - March 11, 2014 at 4:15pm

They should do it, it is very very cheap already...

Azman - March 11, 2014 at 3:59pm

If true this the last iphone model i had... Start thinking to find out a new brand

aapl - March 11, 2014 at 3:56pm

Where do they want to raise it? I'm really looking forward to the iPhone 6 and maybe the iWatch if it will really exist, but in my country with the 27% tax it will be a nightmare and that will be the point when I buy the next HTC One. Congrats Apple, just keep losing your customers with overpriced products and device-killer software...

gamerscul9870 - March 11, 2014 at 3:59pm

Keep believing in myths that never came to life, it's just damn cost, 4s became free in 2 years after release, if you're patient enough you to can find out iPhone 6 cost becoming cheap, but anyway this is the cost of it being sold in stores, walmart and many other stores will sell this and reduce cost like they all did with iPhone 5c and 5s.

aapl - March 11, 2014 at 4:16pm

Yeah but in my country the only place to buy a factory unlocked iPhone is the premium resellers, and they are only allowed to this since circa a week, and the apple online store where my iPhone 5 was 1000$. At mobile careers the iPhone 4 is still 600$. Yeah, Hungary outperforms!

gamerscul9870 - March 11, 2014 at 4:49pm

You just said different models with different prices, how does that make sense?

aapl - March 11, 2014 at 7:15pm

It makes sense, because you said I only have to wait until the iPhone 5s or 5c (it takes at least 3 years to the 5s, 5c will be deleted, cause it's a failure) becomes free like the iPhone 4 and than, they'll lower the price of the iPhone 6, but it won't happen, cause the iPhone 4 is still 600 dollars here. And it's also absurd to wait 3 years for the iPhone 6, when there will be presumably an iPhone let's say 9, which will be a beast.

gamerscul9870 - March 11, 2014 at 7:57pm

Prices lowering doesn't make a difference, many own the 4s and that it's free and I don't mind 5s' high price, I couldn't be any happier than I am, but anyway, apple sold 9 million iPhones after 3 days of launch, nothing is a failure to them, but for you it's understanding your own logic, how are others doing with ideas or patch holes to fix, are they the ones ahead of apple with selling more or faster anything than theirs are?

aapl - March 12, 2014 at 7:57am

Yes many people are happy with the iPhone 4s, but lots of people prefer now the bigger screen and 3.5-inch is really small, especially for those who watch series on their phones. You can't compare the speed of a 4s and a 5s, not mentioning yet the iPhone 6. And if you say nothing is a failure, or not a failure but a mistake, then selling almost the exact same phone a year after in a cheaper housing, deleting the previous series, and at the same price, this is what I call a mistake.

gamerscul9870 - March 12, 2014 at 12:38pm

Assuming iPhone has been the same is like saying a renovated house is the same. Would a house that became bigger, got different layouts, and more floors be the same? Is that your strategy of seeing things because the first generation doesn't even look close to the 5s, look at the thinness, the way home button works, the flash, and features 5s has and compare it to the other phone, Yup, that suure is the same alright.

gamerscul9870 - March 11, 2014 at 3:51pm

4s is free, 5c is 100, and 5s is 200. Shiny material size (depends on how big it is)= 200 . Yeah this will happen. Get ready big screen chasers, get ready for switching back to apple because the price will prove your punishment for switching.

849f4a9 - March 11, 2014 at 4:17pm

I've got my iPhone 5s for $125.00 at best buy so I can't complaint . And that was back in December. But customers don't mind paying extra 100 for a better phone ? Yeah that's if you make a cheap phone next to the iPhone . I don't want to pay 5000 dollars for an iPhone 6. Might as well price it at 50k while your at it since we consumers are rich . Last time I checked I drive a corolla

gamerscul9870 - March 11, 2014 at 4:51pm

You get what you get, but soon just like 4s the price drops,better late than never to wait even if apple does lower the price just like everyone did with 5s and 5c.