Steve Jobs Email Reveals Apple Considered Apps, Browser, and Magic Wand for the Apple TV 2

Steve Jobs Email Reveals Apple Considered Apps, Browser, and Magic Wand for the Apple TV 2

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An email that surfaced in the latest Apple vs. Samsung trial reveals that Apple was considering adding apps, a browser, and a magic wand to the Apple TV 2.

The Verge obtained the 2010 email from Steve Jobs that went over topics for a secret Top 100 meeting where Apple discussed strategies for the upcoming year with its top employees.

"Where do we go from here?" says one of the bullet points, followed by "apps, browser" and "magic wand?" as possible options. However, those suggestions could be just be riffing. In testimony in a San Jose court earlier today, marketing chief Phil Schiller noted that items from this email were just an outline, and not necessarily set in stone for the confab. That includes mention of 2011 being the "holy war with Google." In this case, the Apple TV 2 presentation is described as an opportunity to discuss the the company's plans to "stay in the living room game and make a great 'must have' accessory for iOS devices."

You can check out the full email here.

The battle for the living has recently heated up with Google's Chromecast and Amazon's new Fire TV device. Apple is widely expected to release an update to the Apple TV in the near future which could bring gaming capabilities.

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Steve Jobs Email Reveals Apple Considered Apps, Browser, and Magic Wand for the Apple TV 2
Zing - April 7, 2014 at 5:05pm
It makes no sense that there are no apps for AppleTV.
zetaprime - April 5, 2014 at 3:13am
Apple TV and all other similar streaming boxes like Roku, WDTV, etc ought to have a web browser app and a keyboard on the remote that flips open or slides out. Roku especially ought to have a browser since you can download apps to it (unlike AppleTV and WDTV where you're stuck with what they decide to give you)
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