New Apple TV to Launch 'Any Week Now'?

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Posted March 2, 2014 at 3:59am by Shalom Levytam

Apple will reportedly launch a new Apple TV with 'significantly redesigned' hardware 'any week now', according to the Financial Times.

One source familiar with Apple’s plans has told the FT that Apple is likely to introduce a new TV peripheral – but not a full TV set – before its June developer conference, as has been previously reported elsewhere. The significantly redesigned hardware will include greater support for video games, already a popular pastime on its iPhones and iPads, as well as other new features which could include bringing its App Store to the TV set for the first time.

The release, which was delayed from the end of last year, could come “any week now”, this source said.

The new device is said to have a faster processor than the previous version and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online content. Recent reports have also suggested that it will sport new content, gaming capabilities, AirPort Express functionality, and even a cable box feature.

Adding to the rumors of an imminent update, Apple just launched a promotion offering a free $25 iTunes Card alongside the purchase of a new Apple TV.

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gamerscul9870 - March 10, 2014 at 1:07am

It would be quicker to access the setting if you highlight it with the box then opens up on the right, just a simpler idea.

resai - March 3, 2014 at 7:33am

apple would sell thousands of more units if only it has been jailbroken..

gamerscul9870 - March 3, 2014 at 1:18pm

What I care for is how fast it works, having netflix, and hulu.

ISMAEL SANTOS - March 3, 2014 at 4:32am

I WANT NEW APPLE TV NOW! PLEASE TELL ME WHEN IT IS COMING! I LOVE APPLE! PLEASE SEND ME A EMAIL WITH THE INFORMATION!

gamerscul9870 - March 3, 2014 at 4:46am

How about you turn to a channel on your tv and find the answer instead of acting like it's confirmed for the date, the answer is never here or on any part of the world wide web.

David - March 2, 2014 at 3:12pm

Jim Dalrymple has given his classic "nope" to this rumor. He's extremely well connected within Apple and rarely, if ever, wrong once he commits to commenting.

Symen - March 2, 2014 at 10:51am

Is it likely that my atv3 get the new update?

Thabet Alsayari - March 2, 2014 at 10:13am

Apple will just upgrade the CPU. Thats it don't have a lot of hopes.

gamerscul9870 - March 2, 2014 at 2:37pm

That's like saying the iPhone 5 is about to launch and people would assume it just has a taller screen but it turns out it has more. Would apple really make minor updates when it comes to making new products?

Yme - March 2, 2014 at 4:37am

If its not going to be jailbroken People are just going to be using it for an Air play device I will never replace my Apple2 until the other ones are Jailbroken

gamerscul9870 - March 2, 2014 at 5:27am

What matters most is how easy it is to find my music unlike anything else.

gamerscul9870 - March 2, 2014 at 4:04am

This will totally own roku once it has support for games, I know it's sort of already done since airplay makes it look like it but still. Does this happen to support the leaf in-door antenna