Apple Shares 2026 Holiday Ad 'The Dreamer' Featuring MacBook Neo [Video]

Apple has released 'The Dreamer,' its holiday film for 2026, featuring MacBook Neo in a story about a young artist finding his way back to drawing.

The nearly four-minute film begins with a baby watching a colorful mobile, then follows him through a childhood spent painting, sketching and inventing characters. His parents encourage that interest, recording his early efforts and filling their home with his artwork.

He continues drawing as a teenager, switching from an illustration on a school iMac to a class-budget spreadsheet when his teacher walks past. The setback comes in art class, where a classmate knocks over his sculpture. A confrontation follows, and he returns home upset and tears his drawings from the bedroom walls.

Some time later, he is shown working in a shop and coming home after dark. His mother looks through his old drawings, and at Christmas his parents give him a MacBook Neo. He returns to his characters, photographs drawings with an iPhone and assembles them into an animation on the laptop. The ending echoes his childhood, with his mother watching from the doorway as he creates again.

Melina Matsoukas directed the film, which is set to 'Give Me a Dream' by Strawberry Guy.

The 256GB MacBook Neo in Citrus is currently available for $686 on Amazon. You can also compare prices with the iClarified Price Tracker.