Early iPhone 5 Customers Told Apple They Wanted Longer Battery Life, Better Maps, Bigger Screen

Early iPhone 5 Customers Told Apple They Wanted Longer Battery Life, Better Maps, Bigger Screen

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Early iPhone 5 customers told Apple they wanted a longer battery life, improved built-in Maps, and a bigger screen amongst other changes, according to another document from the Apple vs Samsung trial.

Apple asked early iPhone 5 buyers: "What one thing would you add to or change about the iPhone?".

Here's their response:
1. Longer battery life
2. Improve built-in Maps
3. Bigger screen
4. Unhappy with switch to Lightning
5. Ability to customize the look and function of phone
6. Improve Siri functionality
7. More durable/less fragile

Notably, internal Apple analysis determined that screen size and price were the reasons for the iPhone's slowed growth rate.

[via @jyarow] [via Dwayne]


Early iPhone 5 Customers Told Apple They Wanted Longer Battery Life, Better Maps, Bigger Screen
El Compa - April 8, 2014 at 8:55am
I remember when apple was innovative and ahead of all of us. Then Steve Jobs died. Such a shame, he would've had something cool again for us by now.
Nat - April 8, 2014 at 10:40am
And we do. The camera is what made iPhone tons better. With burst mode zi can get lightning shots, with slowmo it's easier to see things in background if one things zooms by too fast and use it to see it, the flash though, I couldn't be any happier, but if their is one things apple did without Steve, they made a Mac unlike any other, a computer nothing else came close to, tell me were there computers that are the most powerful but now small as the new Mac Pro? Doesn't that seem exciting for you? No? Well there's the shame you thought wrong.
Apple Junk - April 8, 2014 at 1:09pm
Apple isn't apple anymore. Read this before you coment: http://www.huffingtonpost.com/2014/04/07/big-iphone_n_5104022.html?utm_hp_ref=technology&icid=maing-grid7|main5|dl34|sec1_lnk2&pLid=462042
Sam cum junk - April 8, 2014 at 1:59pm
Apple is apple Steve or not, you don't give a shit. Use your thick head before concluding. http://www.brighthand.com/default.asp?newsID=17632&news=apple iPhone j d power associates smartphone of the year
vueapp - April 8, 2014 at 7:00am
it's just a different market now. before it's apple tells us what we want. now it's whatever the market trend is. customers has the power now because of viable competition e.g. samsucks. apple shouldn't be afraid of copying to be better. companies copy to follow market trend. samsucks copy the fingerprint, apple copied smaller tablet size etc the list goes on and on. if steve's roadmap included remaining one hand use, they must deviate to stay competitive. 1. bigger screen = bigger phone real estate = bigger battery. 2. non issue when google maps app came out. but to be honest, the sudden change to apple maps in beta form was a bad move. 3. ok yes bigger screen, two sizes please thanks 4. non issue i think now because 3rd party licensing of cables. 5. ahem jailbreak thanks jailbreak community. 6. i think they took a step back by defaulting to wikipedia, google is just better. 7. is an empty complaint. if you are abusive with your phone then buy the appropriate case. well i can't complain about consumers wanting better though. apple should implement waterproofing or resisting of the phone. the technology is there. do it.
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