This program blends nicely with Apple’s Apple Store-based iPhone hardware trade-in program, which allows customers to turn-in older iPhone models to purchase a new model at a discounted price. Apple, in recent weeks, has increased the buyback prices for iPhones in its trade-in-program, according to a source. This event will be held in multiple states across the United States, and Apple is said to be preparing for an influx of visitors to its stores on the levels of traffic driven to stores for new product debuts.
Apple will reportedly brief retail store managers on the initiative tomorrow. The company is also readying various other new marketing and sales initiatives to improve iPhone sales at retail stores.
This is said to be one of the first significant sales events for Apple's retail stores besides the yearly iPhone launch event.
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