iPhone 5s Crushed By 40,000 Lbs of Force [Video]

iPhone 5s Crushed By 40,000 Lbs of Force [Video]

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Dbrand has posted a video of the iPhone 5s being crushed by 40,000 lbs of force as part of the 'Smash the Past' contest to get a OnePlus One smartphone.

Contestants applied to smash their current flagship phone in exchange for a OnePlus One. 100 applicants were selected, granting them access to the first 100 OnePlus Ones for just $1.

The video called 'OnePlus One: Smash the Past' can be seen below...

[via dbrand]


Dumb - May 8, 2014 at 2:50pm
After watching the video, I realize why they did this video. It's because they are Canadian, and Canadians aren't very smart as it is. Why destroy a $1000 phone to try and get a cheap @$$ unknown $300 phone instead. Just sell your phone if you really want a cheap phone and you can have money leftover to buy something else.
kevinmaccloudd - May 8, 2014 at 1:01pm
guys, at some point, you just need to realise it's just marketing. They did it good : They wanted to create a buzz and they tapped directly into the iphone, tech, geek community or put it that way: All tech-fans out there like me who had at least enough curiosity to check out the new OnePlusOne, that means the marketing works. That said, we all have thought at least once of getting rid of our iPhone or current phone, we all had this rage moment where we almost toss it away like paper. This video is just that fantasy. And to others, it's just a shocking vid where a really expensive thing gets down to nothing. A strategy that embed OnePlusOne forever in your head, in addition to a very simple name "1+1", you don't even need to think about it to remember it really, no need to go on rage against the devilish iphone crusher, really....... it would be just too obvious, wouldn't it?
Sarswimmer0718 - May 8, 2014 at 12:01pm
So then they place the 0nePlus One phone in there and do the same to compare right? I'm a bit confused... what does crushing ANY phone have to do with their phone?
Ammar - May 8, 2014 at 10:50am
What a sad ending to great product, and new beginning to pathetic soul. What a waste.
Usceim - May 8, 2014 at 9:28am
What's the point of this video? I have a suggestion, why don't you put your balls instead, see if they are stronger. What a waste of time!!!
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