iOS Users Generate 53.1% of North American Smartphone Web Traffic [Chart]

iOS users generate 53.1% of North American smartphone web traffic, according to the latest study by Chitika Insights.

Looking at the larger smartphone usage environment, iOS and Android remain the clear leaders in North America. iOS users generate the majority of North American smartphone Web traffic at 53.1%, while Android follows with 44.5%. With several flagship devices upcoming from a number of the largest manufacturers, we expect to observe some subsequent usage share variations between the two operating systems over the next several months, helping to illuminate the overall trend moving into the holiday season.


Notably, Windows Phone has now surpassed BlackBerry to generate the third-largest share of web traffic with 1% of total usage. BlackBerry has 0.8% of web traffic and all other operating systems combine for 0.6%.

Check out the chart below for more details...

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