Yesterday, the Bay Area Super Bowl Host Committee announced that it had raised $40 million thus far, covering all the taxpayer costs of hosting the championship game at the San Francisco 49ers' new Santa Clara stadium in February 2016. The funds will pay for traffic control, police overtime and other public costs.
The fundraising milestone comes after the committee, in trying to lure the game, last year announced partnerships with several major locally based companies such as tech titans Apple, Google, Yahoo and Intel. They each gave $2 million in cash and other services in exchange for a Super Bowl suite and publicity. It's unclear how much the event will cost Bay Area taxpayers, but the private funds raised are expected to cover the total price tag.
NFL owners voted to award the Bay Area with the 50th Super Bowl slightly more than a year ago.
It's unclear if Apple will use the event to run another of its famous Super Bowl advertisements. While it's 1984 Super Bowl ad is often ranked as one of the best, Apple hasn't run a Super Bowl ad for some time.