Apple Contributes $2 Million to Help Cover Cost of Super Bowl 50

Apple Contributes $2 Million to Help Cover Cost of Super Bowl 50

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Apple has contributed $2 million to help offset the taxpayer cost of hosting Super Bowl 50, reports Mercury News.

Yesterday, the Bay Area Super Bowl Host Committee announced that it had raised $40 million thus far, covering all the taxpayer costs of hosting the championship game at the San Francisco 49ers' new Santa Clara stadium in February 2016. The funds will pay for traffic control, police overtime and other public costs.

The fundraising milestone comes after the committee, in trying to lure the game, last year announced partnerships with several major locally based companies such as tech titans Apple, Google, Yahoo and Intel. They each gave $2 million in cash and other services in exchange for a Super Bowl suite and publicity. It's unclear how much the event will cost Bay Area taxpayers, but the private funds raised are expected to cover the total price tag.

NFL owners voted to award the Bay Area with the 50th Super Bowl slightly more than a year ago.

It's unclear if Apple will use the event to run another of its famous Super Bowl advertisements. While it's 1984 Super Bowl ad is often ranked as one of the best, Apple hasn't run a Super Bowl ad for some time.

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Apple Contributes $2 Million to Help Cover Cost of Super Bowl 50
Great! - June 7, 2014 at 1:09am
Guys, there's a whole bunch of things that go on at the back for an event like this. The 2mil helps create tourism, increase potential customers to businesses thereby opportunities for jobs etc. It could also boost the city's profile and improve morale. The positive onflow effect from such an event can last way beyond the actual event. So think of the bigger picture.
WestboundAndDown - June 6, 2014 at 5:28pm
That's pretty damn lame! $2 mil wasted!
Why - June 6, 2014 at 6:05pm
They're trying to help many people possibly, besides they can still get it back since many are asking for bigger iPhone (even if the cost is still cheaper) and still have profit.
Nat - June 6, 2014 at 5:27pm
So not greedy now.
DarkSide - June 7, 2014 at 6:35pm
Think again. The 2 million will be in iTunes gift cards lol.
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